JP Power: Apple TV+ now has 14% of the U.S. video streaming market : Apple World Today

Americans now subscribe to four streaming services on average, up from three at the outset of the COVID pandemic last year, according to a new J.D. Power survey — as noted by Variety. And the news is, well, not bad for Apple TV+, Apple’s streaming service.

J.D. Power says Americans are spending 24% more on streaming services, spending an average of $47 per month in December 2020 on video subscription services, up from $38 in April.

Not surprisingly, about 81% of respondents on J.D. Power’s survey said they subscribe to Netflix. Amazon Prime Video ranked second at 65%, followed by Hulu at 56%, Disney Plus at 47%, HBO Max at 22%, Peacock at 18%, and Apple TV Plus at 14%. On the bright side, Apple TV+’s share was up from 10% in December compared to April 2020.

The J.D. Power TMT Insight survey of 1,745 U.S. adults was conducted Dec. 16-19, 2020.