Zeph Launches Disappearing Messaging App That Prevents Screenshots

New York, New York – Simply Pragmatic, Inc., a new startup created to bring the same type of off-the-record conversations friends have in-person onto their phones, today is proud to announce the release and immediate availability of Zeph 1.1, its free new app for iPhone, iPad and iPod touch. Zeph allows users to send private, encrypted messages to their friends that will disappear after they have been viewed. The creators of Zeph have devised a clever way of preventing the recipient from taking a screenshot of the message on his or her phone.

“In real life, people speak freely with one another and are never really worried that their private conversations are being recorded,” said Mike Vieten, Co-Founder and CEO of Simply Pragmatic, Inc. “Zeph brings that free-flowing, in-person conversation onto people’s phones.”

Currently only available on iOS, Zeph works with any phone number and utilizes end-to-end encryption to ensure that messages cannot be read by snooping eyes. After a message has been read, it is removed from the Zeph servers permanently. Text is displayed to the recipient through the company’s proprietary and patent-pending “Rolling Glow” technology, which only reveals a small portion of the message at one time. The encryption techniques used, the temporary nature of the messages, and the use of unique Rolling Glow technology all ensure that conversations will remain confidential and private.

The creators of Zeph are looking to capitalize on the growing market for social messaging and people’s increasing desire for privacy in their digital communications. “Most other disappearing messaging apps out there are completely vulnerable to screenshots,” said Josh Hughes, Co-Founder and CTO of Simply Pragmatic, Inc. “Zeph gives people the confidence to send messages to their friends without worrying about their message ending up in the wrong hands.”

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 2.0 MB

Pricing and Availability:
Give the app a try! Zeph: Disappearing Text 1.1 is Free and available worldwide exclusively through the App Store in the Social Networking category. For more information, visit Zeph online. Also, feel free to email Mike Vieten to offer feedback on the app or to receive more information.

Zeph: Disappearing Text 1.1
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Simply Pragmatic, Inc. was incorporated in 2014 by CEO Mike Vieten and CTO Josh Hughes, and is based in New York, NY. Simply Pragmatic is engaged in the development of consumer mobile applications. All Material and Software (C) Copyright 2014 Simply Pragmatic, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.