Two 21 year-old app developers publish their $100k success story

London, United Kingdom – 21 year-old app developers, Joe Allen and Matt Cowlin, have earned over $100,000 since they published their first apps in 2011, and want to help other developers achieve the same. Joe and Matt’s first book “$100,000 on the AppStore” follows their success story from struggling to attract users, to being featured on the AppStore, and everything in between. The book is available to buy online on Friday August 1st 2014.

Joe Allen, co-author asked “How can an ‘indie’ developer expect to perform well without being a well-known publisher, or having a big marketing budget?”, a question he told us that “most ‘indie’ app developers are asking themselves”.

Collectively Joe and Matt have published over 90 apps to the iOS AppStore. Matt told us about their early experiences, “Our apps were consistently under-performing, and most of them died down to one or two sales a month, nothing,” and adding “It’s a familiar story for lots of new app developers worldwide.”

In an effort to help other young and hopeful app developers, Joe and Matt have written the entire story of their AppStore success. “We’ve both made plenty of mistakes, but in doing so we’ve also found what works well,” Joe told us. Finally, Matt told us what he hopes the book can do for its readers; “We think most app developers can learn something from our experiences.”

The book will be available to buy online from their website in both digital and hardback formats, on Friday August 1st 2014 at 10:00 PDT / 13:00 EDT / 18:00 BST from just $29, including a 24-hour 20% launch discount for everyone. Registration is now open to be notified when the book is available to buy.

Matt Cowlin is currently working in Marketing at a popular children’s app publisher, Matt has also been publishing apps since his college years in 2011. Matt now earns from 91 iPhone and iPad apps, and is on track to generate over $50,000 in revenue for 2014.

$1000,000 on the App Store
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Joe Allen is currently working as Head of Online for an international events and publishing business, Joe has been publishing apps since he was in college in 2011. Joe has now published iPhone and iPad apps on with over 250,000 downloads and over 70,000 registered customers. All Material and Software (C) Copyright 2014 Joe Allen. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.