DCI’s free webinar offers insider tips on App Store Optimization

New York, New York – Dot Com Infoway, one of the world’s largest outsourcing solutions companies offering mobile applications solutions and marketing, will be sharing insider tips and insights on how app developers can get more attention. The firm’s top marketing experts will be on hand for their live “App Store Optimization” webinar on Tuesday, May 06, 2014 at 12 PM EDT, offering mobile app startups valuable strategy and tactics on how to compete in an increasingly crowded marketplace.

Dot Com Infoway’s proven app store optimization (ASO) techniques help to improve the visibility of any mobile app in an app store. “App store optimization begins with purposefully writing the app store title and keywords to gain a higher ranking,” said C.R. Venkatesh, CEO of Dot Com Infoway. “But driving more traffic to your app’s page requires a lot more than keyword choice. Reaching out to make sure the new app company has strong organic growth of legitimate app reviews, using compelling marketing language in the app description, and offering clear and detailed screen shots that highlight the best parts of the app are all part of the overall strategy.”

Ease of development, availability of online distribution at widely recognized app stores, and a low barrier to entry have all encouraged developers to take a seat at the table, presenting a new entrepreneurial opportunity for small businesspersons and developers around the world. “The ease with which new apps can be developed and sold online has given consumers unparalleled choice, but it has also created a crowded marketplace,” added Venkatesh. “At our webinar, we’re going to be showing these budding entrepreneurs the latest tips, tricks, and strategies to get visibility and make sales.”

There are currently over two million mobile apps in the major app stores alone. “Getting an app discovered is the biggest issue facing mobile app developers today,” said Venkatesh. “More apps are discovered through search than any other method. Fortunately, there are very specific techniques that can be used to make an app more searchable.”

The free webinar will highlight those specific techniques, including keyword selection, creation of an effective app description, and selecting the best icon and screenshots. The webinar will include plenty of examples from Dot Com Infoway’s own portfolio of successful mobile app campaigns, as the company’s marketing experts guide attendees through every step of the process.

Mobile app developers, marketers and entrepreneurs are invited to register for the webinar.

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Dot Com Infoway (DCI) is a CMMI Level 3 multinational information technology company and a leader in custom software development and mobile application development with offices in India, the United States and Germany. An ISO 9001:2000 certified multi-disciplined professional IT service company, DCI is a Microsoft Gold Partner, Google AdWords Certified Partner, Bing Ads Accredited Professional, and a member of the prestigious NASSCOM and STPI. All Material and Software (C) Copyright 2014 Dot Com Infoway. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.