Startup veteran Anne K. Halsall launches app for new moms

San Francisco, California – Prominent local software developer, Anne K. Halsall kicked off her new mobile app company Flying the Sun with the release of Baby’s Day, an iPhone app designed to help mothers of young infants keep track of breastfeeding and pumping. “Not many developers are moms, and I think it shows in the apps that are out there,” Halsall said. “I wanted to build something modern and well-designed that was also influenced by my experiences as a mother.”

Halsall is an active member of the Cocoa development community and has made significant contributions to tech startups Quora and Inkling. She is also a new mother and takes care of an infant herself. “It’s quite a challenge running a business while raising a child, but I feel more motivated now than ever,” she said. “Having a baby kicked my entrepreneurial side into high gear.”

App Features:
* Clean, native iOS 7 design optimized for one-handed use
* Streamlined data entry for tracking breastfeeding, pumping, bottles and more
* Support for twins and multiple children
* Track baby’s growth over time
* Identify patterns and troubleshoot problems with easy-to-read trends

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 0.6 MB

Pricing and Availability:
Baby’s Day 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.

Baby’s Day 1.0
Purchase and Download
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App Logo

Flying the Sun is an independently owned software development company based in San Francisco, California. The company was founded in 2013 by Anne K. Halsall. All Material and Software (C) Copyright 2013-2014 Flying the Sun. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.