The Lens: a new guide for creative photographers

London, United Kingdom – The Lens: a Practical Guide for the Creative Photographer is a new guide from publisher Rocky Nook, fully enhanced for the iPad, that answers questions photographers actually ask about lenses. By demystifying optics, decoding arcane terminology and providing practical tips, the Lens helps amateur and professional photographers make smart purchasing choices and build the perfect lens collection.

“Choosing the right lens is one of the most important photographic decisions you can make,” says author NK Guy, “Nothing affects the quality of a photo more than the lens. It’s no longer just about the megapixels – it’s the glass that makes all the difference.”

Yet many photographers starting out with interchangeable lens cameras don’t venture past the basic lens included in the box. Some are reluctant to spend more money, are confused by the buzzwords, or are overwhelmed by all the choices that are available. This new book takes the guesswork out of the process so everyone can get the best out of their gear.

For advanced photographers, NK Guy covers the foundations of lens design, the optical and mechanical properties of photographic lenses, and describes every major category of lens on the market today, from tilt-shift to manual focus. The popular field of adapting old lenses to modern digital cameras is detailed as well.

The book is now available as an enhanced iBook from Apple’s iBookstore. The book is richly illustrated with Retina-quality photography, interactive sections, and a high resolution slideshow. Available now from the US, UK, and Canadian iBookstores. (other regions to follow) The book is also available worldwide in print form, distributed by O’Reilly and Associates.

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NK Guy is a Canadian writer and photographer, based in London. Copyright (C) 2012 PhotoNotes. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.