Fluik & PlayHaven Unite for LTV Maximizing Partnership in Plumber Crack

San Francisco, California – Fluik Entertainment Inc, leading independent developers of the chart-topping iOS title, Plumber Crack, and PlayHaven, the premier LTV maximizing platform for mobile games, proudly announce their immediate partnership as the exclusive monetization platform for Plumber Crack. The successful app now has access to PlayHaven’s comprehensive toolkit for app monetization.

Since its release, Plumber Crack has consistently remained on the App Store’s top 25 overall charts and received rave reviews from the media and users alike. The game, which recently updated with a popular female plumber, has reached the top of the charts using little advertising and relying on word-of-mouth awareness for its fame. This viral success continues Fluik’s history of developing successful titles that garner high download numbers, having previously launched one of the most popular apps on the market with the game Office Jerk.

PlayHaven’s platform serves the increasingly complex needs of Fluik via dynamic overlays, virtual goods promotions, real-time data analytics, and an easy-to-use publishing dashboard. The platform allows Fluik to seamlessly integrate advertising directly into Plumber Crack’s scenery, blending in-game action with marketing efforts. Using PlayHaven’s dynamic overlays, Plumber Crack’s developers can send customized marketing messages directly to players. The content of these messages can be immediately adjusted to better engage users, making the process of communicating with players more efficient and adding to the game’s LTV.

“Fluik is proud to be working with PlayHaven on this exciting venture and we are thrilled to have them as our exclusive LTV monetization platform in Plumber Crack,” said Victor Rubba, CEO and Founder of Fluik Entertainment. “PlayHaven is known for helping developers build relationships between themselves and their audience and we believe that this toolkit is precisely the way for us to further engage loyal users without losing our brand’s identity.”

“Plumber Crack is just one of a series of hit games that Fluik has launched and a perfect example of how to successfully achieve mass market adoption while building a loyal fan-base,” states Andy Yang, CEO of PlayHaven. “Fluik has always been an early adopter of our new tools and we are proud to strengthen our relationship by being selected as their exclusive monetization platform. “

About PlayHaven:
PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to completely control and balance their in-game marketing and monetization needs. Embrace the flexibility of the web with PlayHaven’s HTML5-powered platform to modify, analyze, and optimize the game experience in real-time to meet business goals. Since May of 2010, PlayHaven has served thousands of game developers and publishers including PocketGems, Glu, Game Circus, Fluik, Halfbrick, and many others.

Fluik
PlayHaven

Fluik Entertainment is an Edmonton-based game developer focused on iPad, iPhone and just recently Android projects with broad appeal. Fluik’s line of games have been downloaded more than 42 million times in the iTunes App Store in the past year, and its recent titles Office Jerk and Plumber Crack have reached #1 on the app charts in over 50 countries around the world including the US and Canada. Copyright (C) 2012 Fluik Entertainment Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.